Which horror film pioneered viral marketing in 1999 with a fake documentary style campaign that made many viewers believe the events depicted were real?

The film and television industry has pioneered some of the most innovative marketing campaigns in history. From viral stunts to clever product placements, studios have found increasingly creative ways to promote their content and drive audience engagement. This trivia question explores a groundbreaking marketing campaign that changed how movies are promoted and set new standards for the industry.

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• The Blair Witch Project
• Paranormal Activity
• The Ring
• Cloverfield

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