Which Broadway musical pioneered the 'pop-up experience store' retail model in 2015, creating an immersive branded retail space separate from the theater that offered exclusive merchandise and interactive experiences?

Broadway and other performing arts venues have undergone significant retail transformations in recent years, changing how merchandise is marketed and sold to theater-goers. This poll tests your knowledge about the innovative retail strategies that have emerged in the performing arts industry, where shows have become powerful retail brands generating millions in ancillary revenue beyond ticket sales.

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Hamilton
Wicked
The Lion King
Dear Evan Hansen