Which transportation company pioneered the subscription model that offers unlimited rides for a fixed monthly fee, dramatically increasing their average customer lifetime value by over 60%?

The transportation industry has undergone significant retail transformations, particularly in how services are marketed and sold to consumers. From airline loyalty programs to rideshare subscription models, transportation companies increasingly focus on customer lifetime value (CLV) as a key metric. This trivia question tests your knowledge of how major transportation brands have innovated their retail strategies to enhance customer retention and maximize lifetime value.

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Lyft with its 'Lyft Pink' membership program
Uber with its 'Uber One' subscription
Bird with its 'Bird Unlimited' scooter plan
Lime with its 'Lime Prime' access program