Which linguistic marketing technique gained massive popularity in the 2010s, characterized by brands adopting a more casual, conversational tone with consumers?

In the intersection of linguistics and marketing, certain language innovations have revolutionized how brands communicate with consumers. One particular linguistic technique became a game-changer in the 2010s, allowing brands to establish deeper emotional connections with their audiences while creating more memorable marketing campaigns. Test your knowledge about this influential linguistic marketing strategy that transformed brand communication across various industries.

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Brand Voice Personification (speaking as if the brand were a friend rather than a corporation)
Technical Jargon Integration (incorporating industry-specific terminology to establish expertise)
Multilingual Parallelism (presenting identical messages in multiple languages simultaneously)
Formal Address Renaissance (returning to more formal, professional communication styles)