Which scientific retail innovation first successfully brought professional-grade genetic analysis directly to consumers, creating a billion-dollar market segment?

Modern science retail has transformed how consumers access and understand scientific products. From home DNA testing kits to personalized medicine, the scientific retail landscape has evolved dramatically in the past decade. This poll tests your knowledge of a groundbreaking innovation that changed how scientific products reach consumers, creating an entirely new market segment and revolutionizing accessibility to advanced scientific tools.

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23andMe's direct-to-consumer DNA testing kits (2007)
Theranos' Edison blood testing machines (2013)
uBiome's microbiome testing service (2012)
Illumina's MiniSeq home sequencing system (2016)