Which gaming company first launched a fully interactive virtual retail store in Fortnite where players could purchase real-world merchandise using both V-Bucks and traditional currency?

The gaming industry has been pioneering innovative retail experiences through virtual worlds and metaverse platforms. Major gaming companies have been experimenting with unique brand collaborations and virtual storefronts that transform how players discover and purchase games, accessories, and merchandise. Test your knowledge about these cutting-edge retail innovations that are blurring the lines between gaming, social experiences, and shopping!

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Nike (with their Nikeland experience)
Balenciaga (with their Strange Times boutique)
Epic Games (with their Epic Crossover Shop)
Gucci (with their Gucci Garden experience)