Which brand mascot has been estimated to have the highest economic value, reportedly worth over $4 billion to its company?

Brand mascots are more than just cute characters—they're powerful marketing assets worth millions or even billions in brand value. These iconic figures help companies establish emotional connections with consumers, boost brand recognition, and create lasting market impressions. Test your knowledge about some of the world's most financially impactful brand mascots and their extraordinary economic influence.

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• Tony the Tiger (Kellogg's Frosted Flakes)
• The GEICO Gecko
• The Aflac Duck
• Mr. Clean (Procter & Gamble)

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