Which automotive company first pioneered the 'unboxing experience' packaging design for their electric vehicles, creating a theatrical home delivery process that mimicked consumer electronics?

The transportation industry has undergone significant changes in how electric vehicles are packaged and presented to consumers. Innovative packaging design has become a crucial differentiator as manufacturers compete in the growing EV market. This trivia question tests your knowledge about a groundbreaking packaging approach that changed consumer perceptions about electric vehicle delivery.

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Tesla with their Model S 'Delivery Experience' packaging in 2015
Polestar with their 'Origin Story' delivery boxes in 2020
Rivian with their 'Adventure Ready' packaging system in 2021
Lucid Motors with their 'Dream Delivery' packaging concept in 2019