Which company originally used the famous tagline 'Just Do It' before Nike adopted and popularized it?

Advertising taglines have the power to transcend their products and become cultural touchstones. These clever phrases embed themselves in our collective consciousness, sometimes outliving the very campaigns that created them. This trivia question challenges your knowledge of one of the most successful tagline pivots in advertising history—a phrase that transformed from a niche slogan to a global phenomenon. Test your pop culture advertising knowledge and see if you can identify the correct origin of this famous phrase!

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Reebok, who briefly tested it in a regional campaign but abandoned it after poor market research results
No one—it was created specifically for Nike by the Wieden+Kennedy agency in 1988, inspired by the last words of executed murderer Gary Gilmore
Adidas, who used it in Europe but never trademarked the phrase, allowing Nike to adopt it for the American market
Converse, who used it in a limited 1970s campaign before Nike acquired the company and repurposed the tagline