Which mapping product famously used the slogan "Not all those who wander are lost" in its 2012 rebranding campaign that emphasized exploration over mere navigation?

In the world of geography-focused products, marketing strategies often leverage iconic landmarks, regional features, and cultural symbols to create powerful brand associations. From map apps to travel gear, geographic product marketing has evolved dramatically over the decades. Test your knowledge about a famous geographic product marketing campaign that changed how consumers interact with cartographic information.

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National Geographic Maps App
AllTrails Premium
Waze Navigator
Komoot Adventure Maps