When did McDonald's first introduce its iconic 'Golden Arches' logo design that would eventually become part of its corporate identity?

Throughout history, corporate logos have evolved to reflect changing design trends, consumer preferences, and company strategies. Some of the most iconic logos in retail history have fascinating origin stories and transformations that reveal much about marketing psychology and cultural shifts. This trivia question explores the historical evolution of one of the world's most recognizable retail symbols.

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1953, as architectural features on the first franchised McDonald's restaurant in Phoenix, Arizona
1940, as the original logo when the McDonald brothers opened their first restaurant in San Bernardino
1961, created by Ray Kroc after he purchased the company to modernize its image
1968, designed by Saul Bass as part of the company's first international expansion campaign