Which innovative market research methodology, first widely adopted by pharmaceutical companies in the early 2000s, revolutionized how patient experiences inform drug development?

The pharmaceutical industry relies heavily on market research to develop life-saving medications and medical devices. This trivia question explores a significant innovation in how pharmaceutical companies gather patient insights that revolutionized medical product development. Test your knowledge about how modern market research techniques have transformed medicine!

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Patient-Reported Outcome Measures (PROMs)
Double-Blind Clinical Trial Protocols
Pharmacovigilance Reporting Systems
Physician Preference Mapping