Which pricing strategy was pioneered by Japanese retailers for traditional Fukubukuro 'lucky bags' sold during New Year celebrations?

Traditional cultural celebrations drive billions in retail spending each year, with brands developing specific marketing strategies to capitalize on these events. From Lunar New Year to Diwali, Eid al-Fitr to Día de los Muertos, cultural traditions represent major retail opportunities. This poll tests your knowledge about a specific retail pricing strategy used during these cultural celebration periods.

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