Which scientific instrument manufacturer revolutionized product launches in 2015 by allowing customers to test their DNA sequencers virtually before purchasing?

The launch of scientific products often involves unique marketing challenges compared to consumer goods. Scientific products must communicate complex technical specifications while also establishing credibility with a highly educated target audience. This trivia question focuses on a famous scientific product launch that revolutionized how research tools are marketed to the scientific community.

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Illumina with their 'Virtual Lab' platform
Thermo Fisher Scientific with their 'Digital Twin' experience
ZEISS with their 'Microscopy Simulator'
Waters Corporation with their 'ChemTest' environment