Which 1999 film pioneered 'viral marketing' with a mysterious website (BlairWitch.com) that presented the fictional story as real, helping the $60,000 movie earn $248 million worldwide?

Test your knowledge about one of the most iconic product launches in film history! The entertainment industry doesn't just create content - it also masters the art of marketing and building anticipation. This question focuses on a groundbreaking product launch strategy that changed how movies are promoted and created unprecedented audience excitement.

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• The Blair Witch Project
• The Sixth Sense
• The Matrix
• Fight Club

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