Which retail giant launched the "Bring Stars Home" campaign in 2019 that included interactive store displays allowing customers to virtually test telescopes before purchase, contributing to a 45% increase in amateur astronomy equipment sales?

The astronomy industry has seen remarkable retail innovations in recent years, with major companies competing to bring the universe closer to consumers through cutting-edge products and experiences. This trivia question explores how one retail giant revolutionized astronomy product marketing with a memorable campaign that changed consumer perception of stargazing as a hobby. Test your knowledge of the intersection between astronomy retail and marketing strategy!

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Best Buy with their 'Sky Lab' in-store experience zones
Amazon with their AR telescope preview feature
Celestron with their 'Backyard Universe' retail concept stores
Walmart with their 'Galaxy Corner' department makeover