Which groundbreaking pricing strategy, introduced in 2009, significantly increased accessibility to Broadway shows by offering deeply discounted same-day tickets through a random lottery system?

The performing arts industry has seen various pricing strategies evolve over time to maximize attendance while maintaining profitability. From dynamic pricing at major venues to subscription models for theater companies, these approaches have transformed how audiences access performances. Test your knowledge about one particularly innovative pricing model that revolutionized Broadway attendance!

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Hamilton's $10 Digital Lottery
TKTS Premium Rush
Broadway Box Office Flex Pricing
Theater Development Fund's StagePass