Which sports retailer first introduced the concept of 'interactive trial zones' where customers could test equipment in simulated playing environments before purchasing?

The sporting goods industry has undergone massive transformation in recent decades, with companies constantly adapting their retail strategies to meet changing consumer demands. From innovative store layouts to groundbreaking marketing campaigns, sports retailers have pioneered approaches that changed how we shop for athletic gear. Test your knowledge about a significant retail innovation that revolutionized the sports industry.

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Nike's House of Innovation (1999)
Sport Chalet's Action Domes (1987)
Adidas' Performance Testing Labs (2002)
Dick's Sporting Goods' PlayMaker Centers (1995)