Which presidential campaign first used the now-iconic 'O' logo with a sunrise horizon that revolutionized political branding?

Campaign logos are powerful visual symbols that encapsulate a candidate's identity, values, and vision. These strategic design elements have evolved significantly throughout political history, becoming sophisticated branding tools that can communicate complex messages at a glance. From color psychology to typography choices, every aspect is meticulously crafted to resonate with voters. How well do you know the iconic campaign logos that helped shape American political history?

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Barack Obama's 2008 campaign (designed by Sol Sender)
Bill Clinton's 1992 campaign (designed by Marta Kauffman)
John F. Kennedy's 1960 campaign (designed by Raymond Loewy)
Ronald Reagan's 1980 campaign (designed by Milton Glaser)