Which iconic Broadway musical was the first to collaborate with Apple to create an immersive digital playbill app that allowed audience members to access behind-the-scenes content during intermission?

Test your knowledge about one of the most innovative product collaborations in Broadway history! In the competitive world of performing arts, theaters and production companies often seek unique partnerships to enhance the audience experience and create memorable brand moments. This particular collaboration revolutionized how theatrical productions approached merchandise and audience engagement, setting a new standard for performing arts marketing.

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Hamilton
The Lion King
Wicked
Dear Evan Hansen