Which innovative marketing strategy did Allen Lane introduce with the launch of Penguin Books in 1935 that revolutionized the publishing industry?

In the publishing world, few brand redesigns have had the cultural impact of Allen Lane's revolutionary approach to literature. This trivia question explores how a major publisher's marketing innovation democratized access to classic literature and transformed the industry forever. Test your knowledge of this iconic brand's history and its lasting influence on how we consume literature today.

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Color-coded book covers by genre (orange for fiction, green for crime, etc.)
Celebrity author endorsements on book covers
First-edition collectible numbering system
Seasonal release schedules aligned with literary prizes