Which presidential campaign first used a centralized, professionally designed visual identity system with a consistent logo, typography, and color scheme across all materials?

Political campaigns are products too! The visual packaging of a presidential campaign—from logos to slogans to merchandise—can make or break a candidate's brand identity. Throughout American history, certain campaign designs have become iconic while others have flopped. Test your knowledge of the most influential (and infamous) campaign packaging designs that shaped political history.

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• Obama 2008 (with the distinctive 'O' sunrise logo designed by Sender LLC)
• Reagan 1980 (with the 'Let's Make America Great Again' branding)
• Kennedy 1960 (with the navy blue and white color scheme)
• Clinton 1992 (with the 'Putting People First' branding)

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