Which airline's 2014 marketing campaign and complete rebrand was credited with saving the company from bankruptcy by increasing bookings by 36% in just one year?

The transportation industry has seen numerous marketing campaigns that have transformed brand perceptions. Airlines particularly have needed to evolve their marketing strategies to stay competitive in a challenging market. This trivia question focuses on a famous airline rebranding campaign that defied industry expectations and revitalized a struggling carrier. Test your knowledge of transportation marketing history with this challenging question!

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Southwest Airlines' 'Transfarency' campaign
Virgin America's 'Safety Dance' video campaign
TAP Air Portugal's 'Portugal Stopover' program
JetBlue's 'Flying it Forward' campaign