Which company first introduced branded, individually packaged soap bars in 1879, revolutionizing retail by shifting from generic, bulk commodity sales to branded consumer products?

Before the 20th century, most products were sold as generic commodities from barrels or bins. The rise of packaged goods and brand identities fundamentally changed retail history. This pivotal shift in how products were marketed and sold to consumers created the foundation for modern retail branding. Test your knowledge about this transformative period when companies first began establishing distinct brand identities that would become household names.

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Procter & Gamble (Ivory Soap)
Colgate-Palmolive (Cashmere Bouquet)
Lever Brothers (Sunlight Soap)
Pears Soap Company (Pears Transparent Soap)