Which traditional cultural celebration was transformed into a major retail phenomenon through an innovative marketing campaign that is now studied as a case of cultural retail success?

In today's global marketplace, retail brands are increasingly incorporating cultural traditions into their marketing strategies to connect authentically with consumers. This approach requires deep cultural understanding, respect, and innovative implementation. How well do you understand the intersection of cultural heritage preservation and modern retail marketing? Test your knowledge about a groundbreaking cultural marketing initiative that changed the retail landscape.

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Diwali's transformation by Amazon India with their "Apno Wali Diwali" campaign that increased festive sales by 80% while promoting artisanal crafts
Chinese New Year's reinvention by Alibaba through their "Heritage Meets Digital" campaign featuring AR-enabled traditional decorations
Mexico's Day of the Dead promotion by Walmart through their "Celebrate Life" campaign that integrated traditional crafts with modern retail
Sweden's Midsummer celebration marketed by IKEA with their "Traditions at Home" campaign featuring traditional foods and decorations