Which major retail partnership created the first-ever standalone Broadway show merchandise store outside a theater, revolutionizing theatrical merchandise retail in 1996?

In the competitive world of performing arts, strategic retail partnerships can make or break a production's success and longevity. One particular collaboration revolutionized how Broadway shows merchandise their productions, creating an unprecedented retail experience that has since become an industry standard. Test your knowledge of this landmark performing arts retail partnership that changed how theatrical productions connect with audiences beyond the stage.

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• Disney Theatrical Productions and The Disney Store
• Andrew Lloyd Webber's Really Useful Group and Macy's
• Cameron Mackintosh Productions and Bloomingdale's
• The Shubert Organization and FAO Schwarz

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