Which candy brand paid $1 million for its famous product placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), after Mars declined the opportunity?

Product placement has become a multi-billion dollar industry in film and television, but it wasn't always so sophisticated. This trivia question explores one of the most significant early examples that changed how brands appeared in major motion pictures. Test your knowledge about the intersection of consumer products and Hollywood history!

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Reese's Pieces
Skittles
Hershey's Kisses
Jelly Belly