When Amazon launched its first Prime Day shopping festival, which unexpected competitor event did it directly aim to counter?

Shopping festivals have transformed retail, creating cultural phenomena that blend commerce and entertainment. These events generate billions in sales and have become key calendar moments for consumers worldwide. This trivia tests your knowledge about one of the most influential retail innovations of the past decade that changed how we think about seasonal shopping events.

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• Alibaba's Singles Day
• Walmart's Big Save Event
• Target's Deal Days
• Best Buy's Black Friday in July

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