Which company first successfully marketed direct-to-consumer DNA testing kits at scale, creating a new retail category in scientific consumer products?

In recent years, direct-to-consumer DNA testing has revolutionized how people access genetic information. One company pioneered this market and dominated the industry with innovative retail strategies, making complex science accessible to everyday consumers. This poll tests your knowledge about this scientific retail breakthrough that transformed how we understand our genetic heritage.

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23andMe
Ancestry DNA
National Geographic Geno Project
MyHeritage DNA