Which retailer launched the first innovation lab inside an actual store, creating a 'beta store' where customers could test new technologies while shopping?

Test your knowledge about retail innovation labs - those cutting-edge facilities where retailers experiment with emerging technologies before rolling them out to stores. These labs have become crucial testing grounds for the future of shopping experiences, allowing companies to trial everything from AI-powered shopping assistants to augmented reality fitting rooms. How well do you know which major retailers have invested in these tech incubators?

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