Which major retailer launched the first virtual reality department store in 2016, allowing customers to browse and purchase products using a VR headset?

Virtual Reality (VR) is transforming the retail landscape, offering immersive shopping experiences that bridge the gap between physical and digital commerce. Major retailers are investing heavily in this technology to enhance customer engagement and create unique shopping journeys. Test your knowledge about how VR is reshaping retail and the innovative ways brands are implementing this cutting-edge technology.

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