Which global brand launched a campaign centered around 'Día de los Muertos' (Day of the Dead) that was praised for its authentic representation of Mexican cultural traditions?

Brand storytelling has become a powerful tool for connecting products with cultural heritage and traditions. Many successful brands incorporate elements of cultural significance into their narratives, creating deeper emotional connections with consumers who identify with those traditions. This trivia tests your knowledge of how major brands have leveraged cultural traditions in their storytelling approaches.

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Coca-Cola with their 'Remember Me' animated short film that honored family connections across generations
Nike with their 'Souls of the Departed' limited edition shoe collection featuring traditional Mexican patterns
Starbucks with their 'Spirits Unite' specialty coffee blend and cultural heritage cup designs
Apple with their 'Memories Live On' iPhone commercial showcasing the holiday's traditional celebrations