Which sporting goods retailer first introduced in-store basketball courts where customers could test products before purchasing?

The sporting goods retail landscape has transformed dramatically in recent years, with innovative store designs reshaping how consumers interact with athletic products. From experiential features like climbing walls and running tracks to tech-forward fitting rooms, sports retailers are reimagining physical spaces to create immersive brand experiences. Test your knowledge about a groundbreaking retail design innovation that changed how consumers shop for sporting equipment!

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• Foot Locker's 'House of Hoops'
• Nike's 'Nike Town'
• Dick's Sporting Goods 'House of Sport'
• Under Armour's 'Brand House'

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