Which ancient civilization pioneered the use of clay tablets as receipts to track consumer purchasing patterns, creating one of the earliest forms of market research data collection?

Before modern surveys and focus groups, ancient civilizations had their own sophisticated methods for understanding consumer preferences and market demands. These early forms of market research helped shape trade routes, product development, and commerce strategies that sustained empires for centuries. Test your knowledge about how ancient merchants and rulers gathered crucial market intelligence to make informed business decisions.

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Mesopotamians (Sumerians)
Ancient Egyptians
Indus Valley Civilization
Ancient Greeks