Which streaming service pioneered the 'engagement-based' loyalty program model that rewards viewers with exclusive content access based on their watching habits rather than subscription length?

In the competitive landscape of film and television streaming services, customer retention has become as important as content creation. Major platforms have developed sophisticated loyalty programs to keep subscribers engaged and reduce churn. These programs represent a fascinating intersection of entertainment product strategy and customer relationship management. Test your knowledge about how streaming services are using loyalty mechanics to maintain their subscriber base in the content wars.

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Netflix with its 'Preview Club' that gives frequent viewers early access to upcoming shows and input into final edits
Disney+ with its 'Disney Insider' program that offers theme park discounts based on viewing patterns
HBO Max with its 'Max Rewards' system that provides merchandise discounts after watching complete series
Amazon Prime Video with its 'Prime Screening' initiative that offers early theatrical releases based on genre preferences