Which innovative marketing strategy did NASA implement in 1998 that dramatically increased public engagement with the Hubble Space Telescope?

NASA's Hubble Space Telescope isn't just a scientific instrument—it's also one of the most successful science 'products' ever marketed to the public. Since its launch in 1990, Hubble has transformed from a technical mission to a globally recognized brand that has changed our perception of the universe. This poll tests your knowledge about the marketing history behind this iconic astronomical tool and how it became a household name despite its rocky start.

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Creating the Hubble Heritage Project to release specially processed, aesthetically striking images monthly
Launching the 'Name a Star' commercial program allowing public to purchase naming rights to celestial objects
Introducing a line of Hubble-branded consumer telescopes with portions of sales funding the mission
Partnering with a major film studio to feature Hubble prominently in a blockbuster space movie