Which major retail chain created the first dedicated 'Broadway Shop' experiential marketing concept in 2015, allowing customers to try on costumes and use props from hit shows?

In today's competitive performing arts landscape, theaters and production companies often partner with major retail brands for mutual promotion and funding. These strategic partnerships help bring artistic visions to life while extending brand reach into cultural spaces. Test your knowledge about a groundbreaking partnership that transformed both theatrical marketing and retail experiential strategies!

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Macy's
Target
Bloomingdale's
Nordstrom