Which celebrity partnership is credited with saving Polaroid from bankruptcy through a creative marketing campaign that made the brand relevant to younger consumers in 2010?

Celebrity endorsements have been a cornerstone of marketing strategies for decades. When a famous face partners with a brand, it can completely transform its public perception and sales trajectory. This trivia question explores one of the most successful and unexpected celebrity-brand partnerships that changed the fortunes of a struggling company. Test your knowledge of this fascinating intersection of celebrity influence and brand revival!

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Lady Gaga as 'Creative Director' who designed signature cameras and introduced the brand to her young fanbase
Justin Timberlake as 'Brand Ambassador' who featured Polaroid in music videos and concert merchandise
Beyoncé as 'Design Partner' who created a limited-edition golden Polaroid camera that sold out in hours
Will Smith as 'Innovation Consultant' who helped develop digital Polaroid technologies for smartphones