Which mythological figure's feast day evolved into a major global shopping festival that retailers now use for customer loyalty and promotions?

Throughout history, mythological figures and folklore have influenced shopping behaviors and retail traditions. Many modern loyalty programs and shopping festivals have roots in ancient customs where merchants would honor gods of commerce and prosperity. Test your knowledge about how mythology and folklore have shaped today's retail landscape and customer engagement strategies.

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Saint Nicholas (becoming the modern Santa Claus and Christmas shopping season)
Fortuna (Roman goddess of fortune, evolving into Black Friday)
Lakshmi (Hindu goddess of wealth, transforming into Diwali shopping festivals)
Hermes (Greek god of commerce, developing into Cyber Monday)