Which retailer pioneered the concept of 'Red Envelope' digital gift-giving during Lunar New Year, resulting in a 43% increase in engagement with Asian American consumers?

In today's global marketplace, successful retailers understand the importance of aligning marketing strategies with cultural traditions and celebrations around the world. This creates authentic connections with diverse consumer groups while driving seasonal sales. Test your knowledge about how major retailers have leveraged cultural traditions in their marketing campaigns and the impact these strategies have had on consumer engagement and brand loyalty.

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Starbucks, with their 2018 'Good Fortune' campaign
Walmart, with their 2017 'Lucky Traditions' promotion
Target, with their 2019 'Prosperity & Joy' initiative
Amazon, with their 2016 'Celebration of Heritage' program