Which innovative retail payment system was first adopted by major Broadway theaters to reduce intermission congestion and increase beverage sales?

The performing arts industry has embraced various retail innovations to enhance audience experience and boost revenue. From digital playbills to intermission pre-ordering systems, theaters are finding creative ways to blend tradition with modern retail solutions. Test your knowledge about how performing arts venues have implemented retail innovations to support their artistic missions while improving their bottom line.

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BevBuddy: A mobile app allowing patrons to pre-order drinks before the show for intermission pickup
TheaterTap: RFID-enabled seat armrests that function as payment devices for ordering refreshments
CurtainCall: A subscription service offering unlimited drinks at participating theaters
StageServe: AI-powered roving robots that take orders and deliver drinks to patrons' seats