Which major retail partner did Nike controversially cut ties with in 2021 as part of their Consumer Direct Acceleration strategy?

Nike revolutionized the sports retail landscape in 2017 with a bold omnichannel approach called the 'Consumer Direct Offense,' later evolving into 'Consumer Direct Acceleration.' This strategy dramatically reduced Nike's wholesale partnerships while investing heavily in their direct-to-consumer channels. Test your knowledge about this influential retail transformation that changed how sports products reach consumers.

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