Which innovative marketing strategy helped transform the musical 'Hamilton' from an off-Broadway production into a global cultural phenomenon?

The performing arts industry has seen dramatic shifts in how productions are marketed to audiences. From traditional playbills to digital innovations, marketing strategies have evolved to fill seats and create buzz around performances. Test your knowledge about a groundbreaking marketing approach that revolutionized Broadway ticket sales and audience engagement for a previously struggling production.

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#Ham4Ham lottery performances outside the theater
Traditional TV commercials featuring celebrity endorsements
Free streaming of the full show on YouTube for one month
Partnering with major airlines to show clips during flights