Which ancient civilization developed the first recorded customer loyalty program, offering clay tokens that could be exchanged for goods after multiple purchases?

In ancient civilizations, commerce and trade were essential components of daily life and cultural exchange. From the bustling markets of Mesopotamia to the extensive trade networks of the Phoenicians, ancient shopping habits and retail systems laid the foundation for modern commerce. Test your knowledge about how our ancestors conducted business and established some of the earliest brand identities and customer loyalty systems in history.

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