Which pharmaceutical company pioneered direct-to-consumer television advertising for prescription medications in the US with their 1997 campaign?

The pharmaceutical industry has undergone significant transformations in how medications are marketed to healthcare providers and patients. Modern marketing strategies have evolved to include digital campaigns, patient education materials, and innovative approaches to communicate medication benefits while adhering to strict regulatory requirements. This poll tests your knowledge about a groundbreaking retail marketing campaign that changed how prescription medications are promoted to the public.

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Pfizer with Lipitor
Schering-Plough with Claritin
Johnson & Johnson with Tylenol
Eli Lilly with Prozac