Which brand collaboration for a major film franchise generated over $1 billion in merchandise sales before the movie even premiered?

Major film studios frequently collaborate with consumer brands for promotional tie-ins that can generate millions in additional revenue while expanding marketing reach. These partnerships range from product placements to themed merchandise and limited-edition products. How well do you know the strategic brand collaborations that have made film industry history? Test your knowledge of these powerful cross-industry marketing partnerships that have changed how movies are promoted and monetized.

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Star Wars and LEGO (The Force Awakens, 2015)
Jurassic World and Mercedes-Benz (2015)
Marvel's Avengers and Coca-Cola (Infinity War, 2018)
James Bond and Heineken (Skyfall, 2012)