Which groundbreaking packaging technology was first commercialized in 2010 and allows consumers to access digital content by scanning the package with their smartphones?

Product packaging has evolved from merely containing products to becoming an interactive technology platform. Modern smart packaging solutions represent significant inventions that bridge the physical and digital retail worlds. This poll tests your knowledge about a groundbreaking packaging innovation that transformed how consumers interact with products and how retailers gather valuable consumer insights.

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NFC (Near Field Communication) embedded packaging
Augmented Reality (AR) packaging
RFID-enabled interactive packaging
QR-embedded thermochromic packaging