Which sports retailer pioneered the concept of 'experiential rewards' by offering loyalty members exclusive training sessions with professional athletes?

The sports retail industry has embraced customer loyalty programs as a key strategy to retain their athletic customer base. These programs have evolved significantly over the years, offering exclusive benefits to sports enthusiasts who frequently purchase gear, apparel, and equipment. How well do you understand the current landscape of loyalty programs in the sports retail sector? Test your knowledge about what top sports retailers are doing to keep their customers coming back!

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Nike with their NikePlus program
Adidas with their Creators Club
Under Armour with their UA Rewards
Puma with their Puma Loyalty Points system