Which marketing strategy revolutionized consumer telescope sales in the early 2000s, making astronomy more accessible to beginners?

The astronomy retail sector has undergone significant changes in recent decades, with consumer telescope purchasing patterns shifting dramatically. Marketing strategies have evolved to meet the needs of both casual stargazers and serious amateur astronomers. Test your knowledge about how telescope manufacturers and retailers have adapted their approach to this specialized market!

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The introduction of 'GoTo' technology with computerized mounts, marketed as allowing novices to easily locate celestial objects
Aggressive discount pricing of professional-grade reflector telescopes to undercut competition
Exclusive focus on high-end apochromatic refractors marketed primarily to astrophotographers
The shift to selling telescopes primarily through specialty astronomy magazines rather than retail stores