Which pioneering digital transformation initiative was first introduced by Broadway theaters in 2017 to revolutionize the audience experience?

The performing arts world has embraced digital transformation to enhance audience engagement and boost ticket sales. Broadway theaters, opera houses, and dance companies have revolutionized how they connect with patrons through innovative technologies. This trivia question explores a groundbreaking digital initiative that changed how audiences interact with performing arts venues. Test your knowledge of how technology is reshaping the traditional theater experience!

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Virtual Reality Preview Booths - allowing patrons to experience a 3-minute scene from shows before purchasing tickets
Broadway Inbound's Digital Ticket Aggregator - the first API-based system connecting all major theaters to online travel agencies
ShowScore App - enabling real-time audience ratings and feedback visible to performers backstage between acts
Theatrical NFTs - offering exclusive digital collectibles with each ticket purchase that unlock backstage content